Published at 15.02.2022
What changes can we expect in the next few years?
The hotel and catering industry has undergone constant change in recent years. Customer needs have changed and digitalisation has taken hold. But what does the future hold for the industry?
One of the biggest challenges the industry will have to deal with in the future is demographic change. With an ageing society, it is becoming increasingly important to cater to the needs of older guests. This means, for example, barrier-free rooms and toilets, but also specially adapted menus.
Another important factor will be sustainability. More and more guests attach importance to environmentally conscious behaviour and prefer hotels and restaurants that are dedicated to this topic. This means that hotels and restaurants should increasingly focus on ecological materials and energy efficiency in the future.
Digitalisation will also play an important role. More and more guests are booking their rooms and tables online and using mobile apps to find out about restaurants and hotels. The use of social media will also become increasingly important in the future to attract and retain customers.
Another trend is personalisation. Guests expect individual offers and an experience tailored to them. This can be achieved through targeted recommendations, personalised menus or individual excursion tips.
WAITZ Consulting can assist with this and offers comprehensive advice and support for hotels and restaurants. Our experienced team knows the industry and current trends and can provide targeted help to be prepared for the future.
Next topic: Digitalisation in the hospitality industry: How can restaurants and hotels benefit from technology? Let's discover together how digitalisation is changing the industry and how to use technology to be successful.